Ultra-prestige whisky Bowmore had just launched their new brand positioning ‘Layers Of More’.
They came to us to translate the ATL global campaign into creative targeted for retail and help to launch their new GTR range.
I led my team of designers in creating a new design language, material palette and messaging which brought the new creative to life across a range of displays.
The elements we created were designed to be scaleable and simple to adapt to different markets and budget ranges.
Our client was delighted with our work, with our displays appearing in prestigious retail environments worldwide and the principles we set out helping to inform large-scale activations.
Project completed in partnership with Wonderworks Communications. Production by Blackjack Promotions.