Built off an insight from our in-house optimisation team, we discovered this opportunity to become the first whisky to own the foraged cocktails space. We worked with Drinks Specialist Brad Price to create 13 incredible foraged cocktails.
We then captured these and supporting imagery in a one-day shoot in Lancashire, creating a huge variety of imagery with a limited budget.
The content has already proved successful across Naked’s channels and was instrumental in the launch of Naked Malt on Amazon, where we set up a dedicated Foraging Cocktails landing page.
Photography by Katie Blair Matthews.