They approached CAPOW for support with theming and an experiential concept.
We took the brand back to its roots, using Jack’s authentic passion points to build our creative theming of Tennessee Americana Picnic. Connecting to cowboy-core trends and their relaxed drinking occasion.
We then developed this experiential idea across a relaxed inviting space and designed guest experiences. This included delicious Americana themed serves, impromptu country music performances, a cotton candy stall and cowboy hat decorating workshop.
We worked as a true extension of the brand team directing suppliers and external agencies.
The activation was a resounding success with workshops sold-out within minutes each day, and drinks sales at the event boosted by over 300% year-on-year.
