Jack Daniel’s had just announced their exciting partnership with McLaren, and we were invited to pitch for their presence at the 2023 British GP at Silverstone.
Following a competitive pitch process we were appointed to deliver an interactive and engaging Fanzone with a centrepiece container bar, live music, games and attractions.
The Fanzone was a huge success attracting tens of thousands over the 4 days, driving awareness of the partnership and inviting a whole new audience to enjoy Jack Daniel’s.
Our client was so impressed with our creative response that they also engaged us to create their VIP experience at the British GP.
Project completed in partnership with The Evolve Group.