Pharmaceutical giants Janssen invited us to a competitive pitch to provide event creative and production for their latest product launch.
I deep dived into the brief to pull out an idea that would tell an engaging story and inspire their sales force.
I created a cosmic theme based on how the product would put our client ‘Galaxies Ahead’ of the competition, drawing on how an innovative mutation of the Y genome had brought about this incredible new drug.
My concept won the pitch and we went on to deliver the event successfully.
The creative route I designed proved so popular among our clients that tailored versions were later used for local launch events internationally.
Project completed with Ashfield Meetings & Events.