COBA EMEA group needed support marketing their extensive workplace safety offering.
We decided a new more inclusive theme was needed to cover the entire range.
We developed the new creative, based around macro photography and railway figures in a range of workplace situations, with the central idea of the product family being ‘A small change that’ll make a big difference in your workplace’.
The new campaign style and messaging brought consistency across the many diverse safety ranges COBA offers, while the macro photography style brought out the finer details of the product range.
I led the roll-out of the campaign, across an array of print and digital content, including new websites, an app and several exhibition stands across Europe and Africa.
