Tequila Herradura had recently revealed their vibrant, new positioning Extraordinary Awaits, but their UK launch had lost steam. The brand decided to make a splash at London Cocktail Week and chose us to deliver the activation.
We transformed a dusty, blank-space unit into an extraordinary experiential bar.
From an immersive sensory entrance and live DJ’s to guest bartenders from some of the world’s best bars and a sold-out Tequila Masterclass, we brought the extraordinary spirit of Tequila Herradura to life.
I led the project across all elements from designing the creative solution to directing a paid social campaign and managing agency partners and staff.
Project completed in partnership with The Evolve Group.